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First Of All, Why Is Your List Important?
Building lists of subscribers, to include hostesses, recruiting prospects, and customers is one of the most important activities your direct sales/party plan business can undertake. Once built, permission-based email lists can create sales for your company for years to come.
Tip #1 For Building Your List: Party and Show Attendees
Every show you have is an opportunity to gather e-mail addresses for prospective hostesses, recruits and customers. Be sure to make email marketing a vital piece of your business to turn that one time customer or hostess into a repeat customer.
Quick Tip: Clearly explain that you would like an opportunity to share exclusive monthly specials and discounts via e-mail and the frequency at which you send out newsletters so they know what to expect. For prospective recruits add them to a list where they can be updated when opportunity meetings are upcoming.
Tip #2 For Building Your List: Networking
Whether you have an online or offline business, networking has always been an effective way to build relationships and generate sales. In most cases, people exchange business cards or pass along leads when meeting. This contact information is then used to build your database.
Quick Tip: After a networking opportunity, get in the habit of sending a quick email message (no more than 3 days later) to all of the people you spoke with. Start by recapping your conversation, and then ask each contact for permission to be add them to your email list.
Tip #3 For Building Your List: Trade Shows
Trade shows can be an excellent resource for gathering bookings, recruits and sales leads; consumers that attend trade shows are often the most qualified buyers, as they are paying to attend an event that is of interest to them. As long as the majority of exhibitors could be part of your target market, this is a wonderful resource for obtaining top quality contact information.
Quick Tip: Send a follow up email to everyone from the trade show. Mention that you met them at the trade show booth, explain how you can help them, and then ask for permission to include them on your email list. You may want to consider offering an incentive for providing an email address and even incorporate that incentive with current specials and discounts provided by your parent company.
Tip #4 For Building Your List: One to One Email Messages
Adding a sign up form on your personal or company sponsored web page is a great way to capture customers that are referrals from others that have attended parties in the past. Also consider adding a link to your email sign-up form within your email signature or elsewhere in your emails to increases your exposure and potentially build your database with every message you send.
Quick Tip: Maybe use the following incentive Sign up here for exclusive savings, specials and discounts. Personalize it to your industry, company and benefits as
Tip #5 For Building Your List: Participating in the iContact Community
The iContact Community is a forum through which iContact users post and share blogs and articles related both directly and indirectly to email marketing. You can visit the iContact Community at http://community.icontact.com/.
Participating in the iContact Community, you can increase the exposure of your messages and grow the number of opt-in subscribers on your lists.
Questions?
If you have any questions or need help, please contact our Support Teamor call us at
(877) 968-3996.
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